This high-profile project was designed from the ground up by Zero8 Studios. The Eldorado needed to drive more foot traffic to their property. Our interactive promotional marketing system was built on top of the properties existing bonusing system backend where up to 6 patrons can redeem rewards at the property simultaneously. Zero8 developed all the software and customized the hardware to perform in tandem as one complete experience. Over 20 feet of touch screens allow patrons to swipe their player’s card and play mini-games. Every level they achieved in-game unlocked new characters, gems, and bonuses to keep patrons engaged at the property. This marketing product greatly enhanced the amount of foot traffic to the property.
