SEO Service Plans

WordPress Websites and your accompanying server need ongoing maintenance and updates to maintain proper security and SEO compliance. If your site is left unattended for too long without making the proper updates you open your business up to a number of serious security risks. Google also notices when your site is left unchanged for long periods of time and in turn can affect your SEO.

The following is included in all SEO plans: (Available only if requested)

• WordPress Updates
• PHP updates
• Database updates
• Plugin updates
• Spam cleanup
• WordFence Security (Free Version Included)
• *Server Maintenance
• *DNS updates upon request
• *Free Website Migration to GCP
• *Backups
• *Monthly Maintenance updates

*Preferred hosting with GCP is required for these services and billed separately.

These improvements are focused predominantly on how your business is found locally on the following search engines. We configure their business profiles for the best SEO.

• Google Business Profile
• Bing Business Profile

Technical SEO Services:

• Preferred Domain (www or naked)
• Friendly Permalinks
• Verify/Install SSL cert
• Set up a sitemap
• Submit sitemap to Google Search Console
• Submit Sitemap to Bing Webmaster Tools
• Request Crawling for Faster Indexing
• Check for Crawl Errors
• Verify that Google Can Crawl Pages
• Review Crawled Results from Google
• Use Structured Data (Schema Markup)
• Conduct Monthly SEO Audits
• De-Index Duplicate Content (Removing multiple copies)

On-page SEO Services:

• Semrush/Ahref SEO Analysis
• Optimize Your Title Tags
• Update Meta Descriptions to Increase Click-Through Rate
• Check for Proper Heading Tags
• Check for long-form content with attention to word count
• Build Your Credibility with Key Pages where applicable
• Internal Linking

Monthly Google Analytics Reporting:

Customized google analytics-derived reports that contain site traffic, conversion rates, locations, and much more. These reports are extremely useful in showing our customers the data they need to make strategic business decisions. Below is just one of the metrics we collect for our customer reports.

WordPress Websites and your accompanying server need ongoing maintenance and updates to maintain proper security and SEO compliance. If your site is left unattended for too long without making the proper updates you open your business up to a number of serious security risks. Google also notices when your site is left unchanged for long periods of time and in turn can affect your SEO.

The following is included in all SEO plans: (Available only if requested)

• WordPress Updates
• PHP updates
• Database updates
• Plugin updates
• Spam cleanup
• WordFence Security (Premium Version Included)
• *Server Maintenance
• *DNS updates upon request
• *Free Website Migration to GCP
• *Backups
• *Monthly Maintenance updates

*Preferred hosting with GCP is required for these services and billed separately.

These improvements are focused predominantly on how your business is found locally, nationally, or internationally on the following search engines. We configure their business profiles for the best SEO.

• Google Business Profile
• Bing Business Profile
• Yandex Business Profile (International)

Technical SEO Services:

• Preferred Domain (www or naked)
• Friendly Permalinks
• Verify/Install SSL cert
• Set up a sitemap
• Submit sitemap to Google Search Console
• Submit Sitemap to Bing Webmaster Tools
• Submit Sitemap to Yandex Webmaster Tools
• Request Crawling for Faster Indexing
• Check for Crawl Errors
• Verify that Google Can Crawl Pages
• Review Crawled Results from Google
• Use Structured Data (Schema Markup)
• Conduct Monthly SEO Audits
• De-Index Duplicate Content (Removing multiple copies)

On-page SEO Services:

• Semrush/Ahref SEO Analysis
• Optimize Your Title Tags
• Update Meta Descriptions to Increase Click-Through Rate
• Check for Proper Heading Tags
• Check for long-form content with attention to word count
• Build Your Credibility with Key Pages where applicable
• Internal Linking

Core Web Vitals Services:

• Optimize Page Experience
• Check Largest Contentful Paint (LCP)
• Check First Input Delay (FID)
• Check Cumulative Layout Shift (CLS)
• Optimize Website’s Speed based on results
• Ensure Site Is Mobile Responsive
• Use a Short Brand Domain if possible
• Update to use short URLs
• Reduce Your Bounce Rate
• Account for Dwell Time (Solid Navigation)

Why is this important for modern SEO?

Largest Contentful Paint (LCP)

• LCP measures how well the page loads when Google users first click through. Ideally, you want your page load speed to be within 2.5s.

First Input Delay (FID)

• FID measures users’ page experience through interactivity. After a user clicks on a button or link, if the page starts processing within 100ms, it will be considered a responsive page.

Cumulative Layout Shift (CLS)

• CLS measures how often the layout of a page shifts. A webpage with a stable layout is considered more user-centric as it offers a better user experience. A score of less than 0.1 is ideal.

How we improve these scores:

• Reduce Javascript execution
• Implement lazy loading
• Optimize and compress images (using modern standards such as *.webp)
• Provide proper dimensions for images and embeds
• Improve server response time

Off-Page SEO Services:

At a high level, improving the “off-page SEO” of a website involves improving the search engine and user perception of a site’s quality. This happens by getting links from other sites (especially those that are reputable and trustworthy themselves), mentions of your brand, shares of your content, and “votes of confidence” from sources outside of your own website.

• Continuously Building Quality Backlinks (Domain Authority)
• Qualify Your Outbound Links
• Add Sponsored Attribute in Affiliate Links
• Create an Internal Linking Strategy between your pages
• Fix Any Broken Links
• Link to External Resources
• Anchor Links in Longer Content to help the user experience
• Create a Professional Site Footer
• Look for Negative SEO (Black Hat & Search Engine Sabotage)

Monthly Google Analytics Reporting:

Customized google analytics-derived reports that contain site traffic, conversion rates, locations, and much more. These reports are extremely useful in showing our customers the data they need to make strategic business decisions. Below is just one of the metrics we collect for our customer reports.

WordPress Websites and your accompanying server need ongoing maintenance and updates to maintain proper security and SEO compliance. If your site is left unattended for too long without making the proper updates you open your business up to a number of serious security risks. Google also notices when your site is left unchanged for long periods of time and in turn can affect your SEO.

The following is included in all SEO plans: (Available only if requested)

• WordPress Updates
• PHP updates
• Database updates
• Plugin updates
• Spam cleanup
• WordFence Security (Premium Version Included)
• *Server Maintenance
• *DNS updates upon request
• *Free Website Migration to GCP
• *Backups
• *Monthly Maintenance updates

*Preferred hosting with GCP is required for these services and billed separately.

These improvements are focused predominantly on how your business is found locally, nationally, or internationally on the following search engines. We configure their business profiles for the best SEO.

• Google Business Profile
• Bing Business Profile
• Yandex Business Profile (International)

Technical SEO Services:

• Preferred Domain (www or naked)
• Friendly Permalinks
• Verify/Install SSL cert
• Set up a sitemap
• Submit sitemap to Google Search Console
• Submit Sitemap to Bing Webmaster Tools
• Submit Sitemap to Yandex Webmaster Tools
• Request Crawling for Faster Indexing
• Check for Crawl Errors
• Verify that Google Can Crawl Pages
• Review Crawled Results from Google
• Use Structured Data (Schema Markup)
• Conduct Monthly SEO Audits
• De-Index Duplicate Content (Removing multiple copies)

On-page SEO Services:

• Semrush/Ahref SEO Analysis
• Optimize Your Title Tags
• Update Meta Descriptions to Increase Click-Through Rate
• Check for Proper Heading Tags
• Check for long-form content with attention to word count
• Build Your Credibility with Key Pages where applicable
• Internal Linking

Core Web Vitals Services:

• Optimize Page Experience
• Check Largest Contentful Paint (LCP)
• Check First Input Delay (FID)
• Check Cumulative Layout Shift (CLS)
• Optimize Website’s Speed based on results
• Ensure Site Is Mobile Responsive
• Use a Short Brand Domain if possible
• Update to use short URLs
• Reduce Your Bounce Rate
• Account for Dwell Time (Solid Navigation)

Why is this important for modern SEO?

Largest Contentful Paint (LCP)

• LCP measures how well the page loads when Google users first click through. Ideally, you want your page load speed to be within 2.5s.

First Input Delay (FID)

• FID measures users’ page experience through interactivity. After a user clicks on a button or link, if the page starts processing within 100ms, it will be considered a responsive page.

Cumulative Layout Shift (CLS)

• CLS measures how often the layout of a page shifts. A webpage with a stable layout is considered more user-centric as it offers a better user experience. A score of less than 0.1 is ideal.

How we improve these scores:

• Reduce Javascript execution
• Implement lazy loading
• Optimize and compress images (using modern standards such as *.webp)
• Provide proper dimensions for images and embeds
• Improve server response time

Off-Page SEO Service:

At a high level, improving the “off-page SEO” of a website involves improving the search engine and user perception of a site’s quality. This happens by getting links from other sites (especially those that are reputable and trustworthy themselves), mentions of your brand, shares of your content, and “votes of confidence” from sources outside of your own website.

• Continuously Building Quality Backlinks (Domain Authority)
• Qualify Your Outbound Links
• Add Sponsored Attribute in Affiliate Links
• Create an Internal Linking Strategy between your pages
• Fix Any Broken Links
• Link to External Resources
• Anchor Links in Longer Content to help the user experience
• Create a Professional Site Footer
• Look for Negative SEO (Black Hat & Search Engine Sabotage)

Content Optimization & Competition Analysis Service:

• Keyword Competition Analysis
• Check Focus Keyword words
• Include Your Focus Keyword in the First Paragraph
• Avoid Keyword Cannibalization
• Optimize All Content for Google Discover
• Name Image Files Wisely for proper SEO
• Add Alt Text to Images
• Update to Use High-Quality Images (and use optimized *.webp formats)
• Make Sure all Images Are Accessible If Using CDN
• Remove Index Image Attachment Pages
• Claim Social Profiles
• Utilize Social Signals
• Specify Social Markup (ie OpenGraph Markup for social posts)
• Take Advantage of Videos where needed
• Use Local SEO Techniques
• Website Translation if possible

Custom Content Creation Services:

Our customized content is SEO-focused that uses “keyword-driven” and relevant material for your business posted to your business blog. This is one of the best ways to gain traction with your SEO. Zero8 uses a variety of technologies and AI-assisted keyword tools to target trending keywords and incorporate them into your articles. Keep in mind we do not use AI writing tools as it’s important to maintain proper user engagement and relevance, all blogs are written by a human. Properly written blogs combined with these keywords help create authority on your topics as well as gain new organic exposure monthly. Zero8 has mastered this art form and can help you get your name out there. Each completed blog post receives a content grade from F to A++ and is delivered in your reports.

• 1 blog post per month
• Blog posts are expected to be between 500 and 2000 words
• The length of the blog post is based on keyword analysis

See Zero8’s blog for an example of our quality.

Monthly Google Analytics Reporting:

Customized google analytics-derived reports that contain site traffic, conversion rates, locations, and much more. These reports are extremely useful in showing our customers the data they need to make strategic business decisions. Below is just one of the metrics we collect for our customer reports.