What does a Web Design Agency do?

Whether you are building a new website or looking for the best web design for your existing online presence, planning for the future is critical. From start-up level to enterprise-level, you need a website that is constructed to thrive in the digital future. Communicating short-term and long-term goals to your web development team will allow for future growth.

Here’s a scenario: Perhaps you have a clothing brand that you sell on Shopify currently, and you have a future goal to have a fabric and dying warehouse that would manufacture supplies wholesale. Defining your marketing strategy and commerce goals for your web development team will save you time and money. Your web developer may suggest a WordPress website and content management system that can be expanded upon as your company grows.

Communication and strategic web development go hand-in-hand. To design a complete experience for yourself and your audience, It is vital that you can personally reach your web developer and that you are both in sync regarding the direction of your site. Top web design companies understand that clear communication, organization, and process lead to mutual success.

Should I just use a website builder?

This is a good question and the short answer is that there is nothing wrong with website builders if you just need a simple site for customers to prove you’re a real business. Although, most website builders lack the level of control you get from using a web design agency to customize your SEO and web pages to maximize organic web traffic. These systems can also be difficult to scale in the future as your business grows and the customer experience might not be as streamlined as it would be with a dedicated web design team. Even when you think your business doesn’t need a web design team or digital marketing, you should always get a free consultation just to make sure.

When you consider that over 3 billion searches are made every day on Google alone, you will start to grasp the importance of how your website ranks. Organic search is the most prominent way for people to discover and access online content. The Google algorithm is ever-changing to ensure the positive growth of the internet. To improve your rank on Google, your website must contribute to the internet as a whole. Ranking on the first page of Google requires your website to contain vital keywords that relate to your area of expertise such as the eCommerce example previously given. Google demands that you stay at the top of your game. SEO (search engine optimization) is literally the backbone of any good online marketing strategy. To land on the first page of Google, you must establish and schedule procedures to consistently update content, fix broken links, and optimize keywords.

Professional SEO service providers can help to navigate these tasks. By hiring a professional you won’t have to worry about losing customers to lousy SEO again. They offer web design services and web development services like updates to WordPress, PHP, database, plugins, spam cleanup, project management, security, server maintenance, DNS changes, backups, monthly maintenance, and much more. In some cases, SEO services can cost less than one employee per month, and it’s worth it. See SEO metrics.

Knowing what you sell and that you are the best at what you do should be an easy thing to convey. Whether it is a small business or one at the enterprise level, your web presence is critical. The agencies that you hire to represent your brand should be focused on brand integrity and domain authority. Your target audience may or may not know that you are the best at what you do, and a strong website is their roadmap. When you’re selling a product online a good business or eCommerce website should clearly define that you are the best at what you’re selling. Make sure that your website reflects your brand and that it does it in a way that remains consistent and maintains brand cohesion.

Once you have your brand and your web presence aligned, then you are ready to start marketing. Internet marketing has become so oversaturated with spam that consumers are ad-lergic. We are all so tired of ad pop-ups and obvious PPC (pay-per-click) campaigns, that oftentimes we just close out an entire page just to get away from them. This is where hiring a professional digital marketing agency is beneficial. They can devise a high-quality strategic marketing campaign that is expertly targeted to your key audience. Hiring a marketing team that understands your industry will greatly improve user experience and can convert customers into loyal brand supporters. There are countless avenues for making sales and gaining customers.

Some digital marketing services include 3D. 3D content can increase conversion rates up to 40%. It is a proven fact that visual content alongside text maximizes audience captivation and retention. Upgrading your brand with high-fidelity motion graphics is a great way to grab the attention of your audience while leaving them with a lasting impression.

Don’t overlook the power of social media marketing. Social networking and interactive content marketing will keep your customers engaged. This is a great resource for direct messaging, lead generation, and email collection.

Email marketing is still one of the most lucrative strategies available to you. In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. -Hubspot